Client Spotlight | Professional Headshots for Tracy Panase, CEO of Just Between Friends

January 31, 2025
Professional headshots for CEO Tracy Panase

We love it when our clients are making great use of their professional headshots in their social channels and advertising. Even better is when we get to see one of our clients featured and celebrated for their hard work and their successes!

Tracy, CEO of Just Between Friends, came to us for a headshot last year. As the new CEO of a large organization of franchises, it was important to her to have a headshot that looks professional but also expresses some of her values, such as friendliness and approachability.

Professional headshot studio photo of a business woman in a blue suit.

Her session was so much fun! She brought several outfits to try on and got a great variety of photos.

Tracy’s Hard Work Pays Off

Tracy initially faced some doubts about her ability to lead the company from her franchisees. Through a lot of hard work, creating relationships and answering questions, she was able to show her franchisees that she is experienced and professional as well as approachable and open. Those two facets of her personality come through in the variety of photos she chose from her headshot session.

Tracy was recently featured in an article in Entrepreneur. It talks about how she came to be the CEO of the company not just through hard work and business success, but through speaking up for herself and letting people know she was both interested in and capable of running the company. It’s an inspiring story, especially for those of us who are afraid (or just don’t like) to talk about ourselves. As the article says, “Success isn’t just about working hard, after all. It’s about knowing when to step up and say, ‘I’m ready.'”

Success isn’t just about working hard, after all. It’s about knowing when to step up and say, “I’m ready.”

Tracy’s Professional Headshots in Studio

Tracy didn’t know when she got her headshots done that she would be featured in this article. However, she had the insight to know it would be valuable to have a set of images on hand. She bought a few images, and they have come in handy in many ways since. She has been featured on podcasts and as a speaker at events, and has had images ready to go each time.

Tracy’s Professional Headshots on the Scene

Tracy also wanted some photos that showed her at one of her company events. JBF manages large consignment sales of children’s clothing and toys. However, getting the photo taken at the actual event would have been stressful. She is very busy and works hard on event days. Instead, we added some photos of the event into the background of one of her studio headshots.

We provided the headshot in studio, where we had great lighting. She also got professional coaching on expression and posing. She provided the backdrop, which we added to her photo afterwards. This way she could get a photo when she looked great, and didn’t need to take her focus away from what is most important on days when these clothing racks are actually set up.

We’re proud of Tracy’s accomplishments and we’re happy to have been part of her journey!


Are you looking at Tracy’s photos and thinking, “I could use something like that!”? Check out the information page about our headshot sessions for individuals. You can also contact Berks Headshots for more details about background replacement options!

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