You’ve done all the work for your brand identity. You’ve read the books and listened to the business guru podcasts. You’ve crafted a mission statement and you know exactly what your brand’s core values are. And now, it’s time to find the clients that connect with your brand, your values, your mission.

Whether you are using paid advertising or social posts that spread the word organically, you’ll need visuals. You probably already have your logo, and you know what visual vibe you’re going for. What other visuals can you incorporate?

Here’s the secret sauce: you!

Pictures of you? Yes!

Most people aren’t thrilled about including photos of themselves in their marketing, but time and again it’s proved to be true that people buy from people. Building trust begins with the moment people see your photo online and realize that they are dealing with a real person, not a faceless company.

One headshot is a great start. But if you’re a consultant, for example, or a real estate agent, you ARE your brand. You’ll be posting photos of yourself often on your social accounts or website. It’s really useful to have a library of images that expresses a more in-depth picture of your company. That’s where the Brand Booster photo session comes in.

Boost your brand identity with a gallery of images

Check out Katharina’s gallery. Katharina is a leadership coach, and her lively and positive personality is a big part of her brand. The images she chose to use on her website reflect her positivity and her high-energy approach to her practice.

Katharina came in to Berks Headshots for photos to support her website refresh. The photos, with various outfits and different poses, all have a unified look and support a unified brand message. The vibe matches the photos from her previous brand booster session, but with a refreshed palette, so she’s still able to use some of her previous images as well.

Shape your brand identity with your headshot photos

Whether you have a website for your services or you focus mainly on social posts, having a variety of images to draw from gives potential clients more of an opportunity to feel like they are getting know you and trust you before they work with you.

Berks Headshots is now offering Brand Booster sessions! Find out more about it on our headshot session page, and book a session if you’re ready to level up your online presence with brand headshots!