Tips from Berks Headshots client Kathleen Epler
Your headshot is a powerful tool in building your personal brand. That’s why having a library of more than one image to draw from can be a huge benefit. It’s possible to show most of what you want to convey in one image—professionalism, approachability, knowledgeability. But if your business is multi-faceted, you might want a few images that that show more specific aspects of your expertise. We’d like to share with you Kathleen’s headshots in use, as an example.
Kathleen is a clinical social worker and therapist, a profession that requires a high level of trust from patients right from the beginning. Kathleen uses several headshots that work together to give potential clients a picture of her practice before they even meet her.
Kathleen’s headshots in use
Kathleen’s headshot on Psychology Today is, as you would expect, both warm and approachable, and professional. You get a sense of her personality immediately, but you also can see that she takes her job seriously.
Kathleen has a second photo that she uses to draw attention to an important aspect of her practice: yoga. She uses her yoga-pose headshot often. She mentioned that she’s used her headshot in print on a marketing postcard offering mindfulness and meditation for local businesses. She’s also used in online, as in the post below, incorporating it into an image post on Facebook.
The expression in my face says it all and the make up done professionally at the shoot was 100 percent worth it.
Kathleen Epler
Thanks for sharing with us your headshots in use, Kathleen!
We love seeing our clients making the most of their headshot investment. Getting your face out there in the world can seem intimidating, unless you have a photo you truly feel looks like you on your best day. Having a photo you love makes all the difference—you can feel confident that when you share your photo, you are building trust with future clients, and reminding current clients that you’re still there and working hard in their interests.
Have some ideas about using your headshot in your personal branding, but need the right headshot that represents “the real you” to make it work? Berks Headshots can help! Check out our headshot session info, or book instantly online!
