If you’re in the business world, you want to present yourself to your colleagues and to potential customers in an authentic but professional way. You want your audience to know you take your job seriously. You have knowledge and experience in your field. But you also want to show what you have going for you that others don’t: your unique personality. You want to draw in “your” people—clients or employers who resonate with what you’re about from the very beginning.

That’s where a professional headshot comes in. Especially if “who you are” is friendly, casual, and down-to-earth.

LinkedIn profile pic update with a casual vibe

You might be tempted to think that because you don’t wear a suit to the office, you don’t need a traditional posed headshot. If your vibe is young and modern, maybe a selfie will do! But don’t be fooled—it’s much harder to convey the professional aspect of your business personality if you forgo traditional business attire.

So if you’re skipping the suit and tie, how do you show that you still mean business?

A professional headshot is a great way to do just that. Even if you choose casual clothes and a relaxed, friendly expression, have a well-lit, high-quality photo shows that you still care about the impression you make. Being willing invest this effort in your business lets people know you’re serious about doing your best even in small things.

A professional headshot for a LinkedIn profile pic update

Check out the difference in Adam’s headshots, below.

Both photos show a friendly, approachable personality. Adam’s “before” picture would be fine for a personal social media account—it’s authentic and casual. His updated profile pic for LinkedIn has that same authentic and casual vibe. But it has an added layer of professionalism and attention to detail.

Which of these photos would you rather hire—or buy from? The professional photo reassures you that you’re dealing with an experienced business person.

First impressions are important. Fortunately, you are in charge of the impression people get from your online presence! You can create a profile picture that uses body language and other nonverbal cues to create a great first impression.

If your LinkedIn profile pic could use a similar update, contact Berks Headshots. Our professional photographers are experts at posing people and lighting portraits in order to create the kind of headshot you’re looking for. We can guide you on what to wear, and we’ll walk you through the whole session with detailed coaching on posing and expression. If you’re ready, you can book your headshot session instantly online. If you’d like more details first, check out our headshot session information.