Online Presence Articles

As a marketing professional, you know that the online marketplace is crowded and competitive. To succeed, you need to differentiate your brand from the competition. In this article, we'll provide you with tips on how to make your company stand out through strong...

What's the value of a headshot? Is it just for sticking up on the wall in the waiting room? Do you only need one if you are going to be featured in an industry publication, or receive an award from your company? Those are all great reasons for getting a headshot, but...

Do you really need more than one headshot? I mean, one is enough to put on your business card and your social profiles, right? If you've got LinkedIn covered, you're all set! Maybe! If personal branding is part of your marketing strategy, consider the number of...

People want to work with real people. And—you've got real people working for you! You're already on the right track! Staff photos can be a great incentive for potential clients to choose your company rather than a competitor. If someone is able to make a personal...