If you’re in business, having a photo of yourself somewhere online is almost unavoidable. Whether you are communicating with remote co-workers or reaching out to new potential clients on social media, you probably at least have a space where you photo is supposed to go, right?

You may feel like, it probably doesn’t matter if I even post a photo, because what really matter are my qualifications and the quality of my work.

And of course you’re right about what really matters. But the fact is, people judge by appearance, even if not consciously. Are you losing clients who glance at your lack of a photo, or your poorly-lit selfie, and move on?

Don’t underestimate the value of an opportunity to make a human connection! With a genuine, clear, professional photo, you immediately establish your credentials as someone who takes their work seriously and you get a chance to show the real you right away.

Marketing isn’t just a crucial aspect of a business’ future—it’s the business itself. It’s responsible for everything else in the company.

Maybe you do know you need a photo, but you’ve been making do with a candid profile photo for a while. Remember, your profile photo is just as much a part of your marketing as your logo or other branding. And marketing isn’t just a crucial aspect of a business’ future—it’s the business itself. It’s responsible for everything else in the company. Don’t let another year slip by with that old photo that doesn’t truly represent you as a professional! Put it on your calendar for 2024 to get an updated, professional headshot. It’s a business investment that you won’t regret.