Last year, we had the lovely Margo DeRouchie in the studio for a headshot session, and she got a beautiful set of photos! Her smile lit up the studio, as you can see in her photos. It was truly a pleasure to work with her.

It was also great to learn more about the organization she works for—formerly branded as Pennsylvania’s Americana Region and now called Experience Reading and Berks County, they promote all the great things there are to do and see here in Berks County. They are the creators of the official visitors guide for Reading and Berks County, which is an important guide helping prospective travelers to make the decision to visit places in our area. We love being a part of this community so we were especially excited to learn more about this organization.

Margo plays an essential role in connecting local businesses with the promotional resources of Experience Berks.

Margo has used her headshot extensively in social media posts, on her company’s website, and in her company’s promotional materials. As a program ambassador and as a sales representative, it’s important for her to show up authentically in the digital space which might be someone’s first contact with her.

Posting photos of ourselves can feel uncomfortable, but it makes a clear difference in the amount of engagement a post gets. Scrolling through Margo’s social profiles, for example, one can see that posts where she includes a photo of herself (whether a candid, posed with a group, or her professional studio headshots) get 2-3x more interaction than any other photos (including ones with things everyone loves, like ice cream from Sweet Ride and the Reading Museum’s mummy!). When she first posted her new headshot, she got almost 10x more engagement! Photos of yourself, then, are a valuable resource, and Margo’s doing a great job making the most of that resource!

And don’t forget to bookmark https://www.experienceberks.com/ as a great resource for “what should we do this weekend?” or “where should we eat tonight?”

Having images of yourself that you love makes it way easier to share them online. The experienced photographers at Berks Headshots can help you create a headshot that looks like you on your best day! Click to learn more about getting a headshot or a library of photos you love.