Keep Top of Mind with Clients!

February 16, 2024
Keep top of mind with clients through headshots in your e-newsletter

A monthly or quarterly e-newsletter is an invaluable tool for maintaining strong connections with your client base. People check their email often throughout the day, so when you have valuable and engaging content, you’ll keep top of mind with your clients.

You can approach newsletter content creation from several angles.

  • Informative content typically features current company or product news and notifies consumers about upcoming events, product or service launches, or industry developments. You might include behind-the-scenes content or a message from the CEO here.
  • Helpful content addresses customer inquiries, provides insights into products and services, and offers guidance on navigating your website and social media channels.
  • Promotional content may include limited-time offers, coupons, discounts, and other financial opportunities.

You could include content from all the categories with every edition, or make each edition of the newsletter have a different focus.

A screenshot of a law firm's monthly e-newsletter with their staff photo at the top.
A screenshot of a Berks County law firm’s monthly e-newsletter with their staff photo at the top.

Business newsletter ideas

Here a few ideas to get you thinking about the different types of newsletter content your company could use. Some of these can fit into several of the categories above.

How-to guides

This one is great for showcasing products you sell. Depending on the process you’re demonstrating, it can also be good video content for your social platforms. Go through the process step-by-step, and offer visuals such as photos or videos.

Top 10 lists

You can write about such topics as the top 10 products you offer in terms of customer popularity or top 10 things to look forward to with your company, to name two common examples. Create lists that relate specifically to your company or to your industry in general.

User-generated content

These days, user-generated content, or content that is made by users and shared on various platforms, is one of the most effective ways to show consumers that a brand is authentic and cares about its customers. Customers are more likely to trust brands that share user-generated content than those that share content they create themselves.

Personal connection

Sharing stories that speak to your company’s mission can create personal connection. To really drive the story home, have the founder or CEO of your company draft the story to give it an extra personal touch.

Introducing your staff is another great way to remind people that when they do business with your team, they are working with real people who are doing their best for the clients. Headshots or staff photos of your team can be a great visual for this type of newsletter section.


Your business newsletter serves as a means to keep your brand prominent in clients’ minds and to foster a robust relationship with your customers. Email marketing is a potent asset for small business owners, and a well-crafted newsletter can aid in maintaining client engagement, boosting sales, and cultivating brand loyalty.

In fact, 83% of marketers believe it’s more effective to create higher quality content less often, so if sending your newsletter less frequently than monthly allows you time to create better content, go for it.

By including a diverse array of informative, helpful, and promotional content, you can offer value to your clients while also showcasing your products or services. Sharing your company’s story can deepen your connection with your audience and underscore the distinctive value that your business provides. Consistently delivering valuable and captivating content to your clients’ inboxes will strengthen your relationship with them and keep your brand at the forefront of their minds. 

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