If you’ve lived in Berks County for any length of time, you know Taylor Ferretti’s face. She’s been a real estate agent in the county for many years, and her face appears on billboards and “sold” signs everywhere. So it was exciting when she booked a headshot session with us! It felt like a famous person coming in to the studio.
Taylor’s headshot is a big part of her personal brand, and she takes that seriously. In her marketing, she uses a library of multiple headshots that have a varied appearance but a unified look of friendliness and confidence.
Taylor shared with us a few graphics that she’s created for social media posts, and said that she’ll be using her headshot on billboards by the end of the year as well.
Interested in having custom graphics for social posts, but not sure where to start? Check out our tutorial that uses Canva, a free design app, to create awesome graphics like this!
Having a selection of different headshots is a great marketing asset. You can use just the right one depending what format your ad or post is. It also feels more organic to people seeing your image. They’re not just seeing the same static-feeling image everywhere, but instead they’re getting a dynamic view of you as a real person, with multiple looks. You can achieve this through outfit changes, through varied poses, or through different expressions.
Taylor said, “I have received so much great feedback from friends, family, and clients. Everyone loves them and tells me, ‘red is your color!’ So thankful to have such great photos to work with!”
It was a pleasure to have you in the studio, Taylor! All the best with your real estate business going forward!
If you’re ready to take advantage of the marketing possibilities offered by having a library of headshots, Berks Headshots can help! Learn more about the photo sessions we offer.
