What’s the value of a headshot? Is it just for sticking up on the wall in the waiting room? Do you only need one if you are going to be featured in an industry publication, or receive an award from your company? Those are all great reasons for getting a headshot, but showing up personally with your headshot is a good addition to your online presence as well.
Show up online personally
As business owners, we are constantly told that it’s important to have an online presence. That means having a website and a logo and some industry-appropriate design, of course. But to truly stand out in the online marketplace and on social media, you need to create connection with your audience. Even in e-commerce, creating a human connection is a value-add—people want the reassurance of dealing with real people. Your headshot is the perfect resource for this.
Use your headshot to connect you as a person to your online content
Beatriz Carannante, a Realtor with ReMax, shares tips on her Instagram feed that are helpful to her audience. Potential customers can get to know her as an expert in her field because she is sharing valuable information. Using her photo in the graphic along with the tips she is giving means that the value she is bringing is directly connected with her. Potential customers might see the tip come across their feed and be inspired.
But, what connects that inspiration with Beatriz is her photo. Without her photo, they may see the information in their feed and quickly scroll by without noticing who shared the tips. The photo at the top makes it feel like a friendly conversation, which builds trust.
Want to create custom graphics using your headshot, but not sure where to start? Check out our video tutorial on using Canva to create your own graphics!
Building trust boosts the value of your product or service
As our online interactions become increasingly automated, from the customer service bot that answers your questions about a product to AI-written news articles, people feel better when they know they are dealing with a real person. Connecting your face with your online content boosts the value of your brand immediately. It allows people to get to know the human behind the brand.
If you’re ready to take your online presence up a notch by showing up personally with your brand content, contact us! We’ll help you get started by creating a great headshot that you’ll be happy to share.
