It’s human nature to be more comfortable working with and buying from people with whom we already have some connection. Sometimes we work with a business owned by someone we know personally. Sometime the connection is as tenuous as, “Someone with whom I’m acquainted knows an employee at this company, so I trust them.” Sometimes we buy from a local shop because we value supporting the community of people who live in our area.
Some industries require extra trust up front from potential clients. Financial services definitely fall in that category. The ability to generate trust from the very beginning is essential in gaining new clients. Word-of-mouth recommendation is one of the best ways this happens. Another way to begin creating trust is introducing your employees online through your website and social media channels. When the employee introductions include headshots, it’s clear that your company employees real people who genuinely care about their customers.
Your business’s online presence
Your website is a powerful tool in the “people buy from people” toolkit. It gives businesses greater reach and an ability to let people get to know you and feel comfortable with you before they ever encounter you in person. Since internet search is the primary way people find businesses, it help that when you pop up in someone’s search results, your face is there to make that human connection immediately. Along with your social media channels, your website’s about page is a great place for this.
Any business that has an online presence as well as in-person contact with customers can use headshots. It’s a great way to show people you are who you say you are. People will know what to expect when they see you in person.
And, as people become more wary of dealing with bots and AI-driven customer service, headshots for online-only businesses are great tool. They help you differentiate your company with its real, human employees.
Introduce your employees and your office on your website
When this financial services company updated their website, they included employee headshots and real photos of the employees in their office. It’s clear that these are not just stock images, but photos of the actual people you’ll be interacting with if you contact their office.
Keep your business’s headshots up-to-date
Whether you’re one person working on maintaining your personal brand, or a company looking to emphasize the human side of its business practices, headshots can help. Here are a couple things to keep in mind as you share you and your employees’ headshots.
- Making sure your headshots are up-to-date matters.
- Your headshot should reflect what you currently look like. Have you changed your hair? Aged a bit? Or maybe you’ve been promoted, or you now work in a different field. All of these are great reasons to consider updating your headshot.
- If the pose, background, or clothes look dated, it’s probably time for a new headshot.
- Employee headshots can give clients their first impression of your company’s personality.
- Think about what you are trying to convey to clients. What is your company like? Energetic? Friendly? Experienced? Determined? These are all attributes that a good headshot can bring to the forefront.
- Think about your company branding—are there colors that you want to incorporate so that when you use the headshots on social media and your website, they will coordinate?
Your online presence is often the first impression people get of your company. Make it a good one with a professional headshot that expresses your values and your commitment to excellence.
Berks Headshots, located in Leesport, PA, provides on-location and in-studio headshots for businesses all over Berks County. Learn more about our staff photos for teams or get a quote on the services you need for your team.
